The New York Times has an article today about a new service from Hewlett-Packard called MagCloud, which lets you publish your own magazine. As if old media didn't face enough competition already! Here how it works: You do the writing, photography, and design, create PDFs, upload them to the site, and your work is printed on HP Indigo digital printers. All that costs you nothing. If you want to actually buy issues of your magazine, MagCloud will sell them to you for 20 cents each. If you wish to resell them, you can charge whatever you like.
It's a new angle on vanity publishing. And why not? There are plenty of companies now that let you print your own books. I haven't seen the quality of MagCloud printing, so I can't vouch for it. But this is another indication of just how personalized mass communication is becoming. Let's take a poll: If you were to create your own magazine, what would it be about?--David Schonauer