Two Covers Are Better Than One

In April 2007, we started publishing two separate covers of Popular Photography—one for subscribers featured a different, particularly striking shot from a story in that issue, and the newsstand edition, with an important camera or lenses featured in that issue. We made the decision to print two covers based on feedback from our reader’s survey, but since we made the switch we’ve received a lot of mail on the topic. So we decided to bring the discussion to the PopPhoto Flash readers: below are t

In April 2007, we started publishing two separate covers of Popular Photography—one for subscribers featured a different, particularly striking shot from a story in that issue, and the newsstand edition, with an important camera or lenses featured in that issue. We made the decision to print two covers based on feedback from our reader’s survey, but since we made the switch we’ve received a lot of mail on the topic. So we decided to bring the discussion to the PopPhoto Flash readers: below are the newsstand and subscriber covers of the upcoming October 2008 issue. Are all covers created equally? Which would you rather see? Should we do away with one? Don’t care either way? Leave your opinion in the comments.

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