Typepad Import Image

In the never-ending circus to attract Web-based imaging customers, Adobe has tossed a thousand-gallon hat into the ring with its new Adobe Photoshop Express, now available for free in a beta version. First-look bloggers warn that this is Photoshop Lite — not the full-fledged imaging tool used by pros but a simple, free photo-editing version for newbies.

Meanwhile, rival tech giant Google is upping the ante with an API to enhace its Picasa Web Uploader service. As Adobe and Google — two companies who have snared market share in several imaging sectors with user-friendly designs — battle it out, Bill Gates and company must be fuming. May the friendliest imaging interface win. — Jack Crager