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Let’s usher out the week with a view of Heidi Klum atop the Chateau Marmont hotel in L.A. The picture is part of the most recent Jordache print campaign, but can you guess the photographer? No, Helmut Newton did not return from the Great Studio in the Sky to shoot the job. The image was made by action film director Brett Ratner (“Rush Hour,” “Red Dragon”), who sidelights as a pro photographer. There happens to be a direct connection between Ratner and Newton, which you can find out about in the upcoming March/April issue of American Photo. But I digress: The real point of this post is to discuss controversial (meaning sexy) print ad campaigns. According to Debonair Magazine, Jordache has been creating cutting-edge ads as far back as the 1970s. As you’ll see here, however, the magazine’s list of “The Most Controversial Ads in Fashion History” is heavily weighted toward more recent campaigns. No matter what the political/social environment is at any given era, sex always sells. Any other suggestions for the list?
–David Schonauer