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Stepping into an Apple store is the closest thing in retail to heaven–not just all the cool hardware but a bright, comforting whiteness like that described by the near-dead. Apple’s new Big Apple megastore, which opened on Friday night, combines this experience with Manhattan chic. Its location should make New York City photographers especially happy: It’s on the corner of 14th Street and Ninth Avenue, right on the edge of the meatpacking district our ilk has taken over.

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