Apple in the Big Apple

Stepping into an Apple store is the closest thing in retail to heaven--not just all the cool hardware but a bright, comforting whiteness like that described by the near-dead. Apple’s new Big Apple megastore, which opened on Friday night, combines this experience with Manhattan chic. Its location should make New York City photographers especially happy: It’s on the corner of 14th Street and Ninth Avenue, right on the edge of the meatpacking district our ilk has taken over.

Stepping into an Apple store is the closest thing in retail to heaven--not just all the cool hardware but a bright, comforting whiteness like that described by the near-dead. Apple’s new Big Apple megastore, which opened on Friday night, combines this experience with Manhattan chic. Its location should make New York City photographers especially happy: It’s on the corner of 14th Street and Ninth Avenue, right on the edge of the meatpacking district our ilk has taken over.