Epson and Tamron’s Marketing Involve You

It looks like interactive and entertaining methods are the new way to market products to photographers. Last week we showed you Tamron’s Vibration Compensation Simulator, and now, new from Epson, the “discover your Epsonality” video quiz to help consumers figure out which Epson printer to buy. Are we too smart to fall for it? Well, yes and no. These methods probably work best on people who were already considering buying from the company, but still, they keep prospective consumers interested lon

It looks like interactive and entertaining methods are the new way to market products to photographers. Last week we showed you Tamron's Vibration Compensation Simulator, and now, new from Epson, the "discover your Epsonality" video quiz to help consumers figure out which Epson printer to buy. Are we too smart to fall for it? Well, yes and no. These methods probably work best on people who were already considering buying from the company, but still, they keep prospective consumers interested long enough that they might be swayed.
—Kathleen Davis
Assistant Editor