According to the New York Post, fashion designer Marc Jacobs has ticked off a number of big-name fashion models by hiring a reality-TV personality, Lauren Conrad, to appear in his show. Conrad stars in MTV's hit "The Hills," in which her daily life as an intern at a fashion magazine is documented ad-nauseum. So her stint in Jacobs's show will be in seen in her own show. Does that make Jacobs a brilliant marketer or a just another media tool? Both, I'm afraid. This is just another sign that the era of the supermodel is long gone.