According to the New York Post, fashion designer Marc Jacobs has ticked off a number of big-name fashion models by hiring a reality-TV personality, Lauren Conrad, to appear in his show. Conrad stars in MTV’s hit “The Hills,” in which her daily life as an intern at a fashion magazine is documented ad-nauseum. So her stint in Jacobs’s show will be in seen in her own show. Does that make Jacobs a brilliant marketer or a just another media tool? Both, I’m afraid. This is just another sign that the era of the supermodel is long gone.
Meanwhile, other rules are also changing at fashion week, as bloggers elbow their way into front-row seats at the shows. Hey, turnabout is fair play: Some models are now doing overtime duty by contributing to blogs. Go here to read about this new trend.