Andrew Zuckerman's Creature

But rather than a simple news announcement, Zuckerman shows you what it's like to be for the actual printing of the book. The sped-up video from the printing plant is one of the more creative promos I've seen for a book in quite a while.

I got an email promo from the Art Department today announcing Andrew Zuckerman's relaunched website. I usually ignore such emails, but Zuckerman is a young photographer I've known and admired for a while so I clicked.

Right away the new Flash site hits you with Zuckerman's clean, almost antiseptic aesthetic, which dovetails nicely with his recent work shooting all flavors of exotic animals on white seamless in his New York studio. The first thing you get on the site is news of his new book, Creature, due out October 18 from Chronicle Books.

But rather than a simple news announcement, Zuckerman shows you what it's like to be "on press" for the actual printing of the book. The sped-up video from the printing plant is one of the more creative promos I've seen for a book in quite a while.