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Digital cameras can pick up thing the naked eye can’t, specifically infrared wavelengths of light. This is a phenomenon that has been used to create great infrared imagery by digital camera users over the years. But now an enterprising inventor has come up with a new way to use this ability of digital cameras and to see infrared on clothing, advertisements and movies.

Kameraflage is context-sensitive display technology that works by using colors that are invisible to the human eye, but easily picked up by the cameras’ silicon chips (see chart after jump).