Annals of Advertising: A Very Impressive Campaign

I was reading the big article on Katie Couric in this week's issue of New York magazine but found myself more interested in a couple of full-page ads in the front of the book. Finally, something new! My congratulations to the person who thought of this. But who was it? The ad on the left is for Honora jewelry.

I was reading the big article on Katie Couric in this week's issue of New York magazine but found myself more interested in a couple of full-page ads in the front of the book. Finally, something new! My congratulations to the person who thought of this. But who was it?

The ad on the left is for Honora jewelry. The ad on the left is for Fage yogurt. Who would ever have imagined putting the two together like this? For the yogurt company, it is a clever visual way to represent its product's "thick creaminess." The dual imagery also allows the pearls to be imagined as three-dimensional objects. Brilliant. Can anyone recall anything like this being done before?
--David Schonauer

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