When a new camera is announced, the megapixel count is stamped on the box in big, bold type. That is after all, the most important thing about a camera, right? Wrong.

David Pogue discussed the megapixel myth a while back and said that the average consumer can’t tell the difference between a 5MP and a 10MP camera. Now Adorama is talking about how having more megapixels could actually mean getting worse pictures.

Sounds strange, right? Well, their argument goes like this: the more pixels you try to cram into a tiny sensor, the harder it gets for each individual pixel to grab details. As each pixel on the sensor gets smaller, the amount of noise in the image increases.