Time will tell if Kodak’s new cheap ink strategy helps the struggling giant. The new printers that use it, while they look to be well thought-out, enter a super-competitive field in which prices have just about bottomed out. The venture’s success would seem to depend entirely on the idea of cheaper home printing. Sensible enough.

Just in case you haven’t seen it, here’s Kodak’s “internal commercial” for its overall marketing push. My first, quick take on it was that the venerable company has a self-deprecating sense of humor. Then its schiz-y, hysterical quality made me think it might be a deeper sort of self-portrait. You decide. In any case, I nominate this guy for an Oscar.

–Russell Hart