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Ikea stores are famous for their meat balls, their furniture, and their stores’ ability to test the strength of a relationship. Recently, however, they started selling high-end art, which includes photography from some well-known artists. In order to promote the collection, Ikea has created a new camera app called Klikk, which will only take a single photo.
It’s part of a Belgian promotion and the single photo restriction is meant to give it the “feel” of the analog process. Once users take their single photo, they can submit it to a contest, the winner of which will have his or her photo featured in the next edition of the Ikea Art Collection.
It’s a fun concept even if it is an obvious gimmick. Personally, I wouldn’t be overly stoked to submit an image I wasn’t allowed to edit at all to a jury of professional photographers for judgment, but I do like a challenge. I would probably be paranoid about hitting the button by accident.