To begin with, technically, the Checkrated code applies ONLY to ads published in the magazine. This is the only area over which we have control. A Checkrated advertiser can do anything he wants on his web site and we can only try to persuade him to behave. As a practical matter, however, we can generally get the retailer to agree to exchange a grey market item for U.S. Warranty merchandise with the customer paying the price difference. However, such an exchange can often involve added shipping and handling charges plus a restocking fee.