Sony's newest attempt to get people to invest in the A7 and A7r is an impressive rebate deal. Trade-in any old camera you have, and get $300 off a huge variety of kits. What makes this so special is that when Sony says any, they mean any. From the sounds of things, that means cameras from any manufacturer, in any state (including broken), and of any type. If Focus Camera is to be believed, you can even trade in disposable and pinhole cameras for the deal.