Newbies shopping for studio strobes often go for watt-seconds over quality of build, but they're making the wrong call -- for portraits and small product shots, 200 watt-seconds are usually enough. That cheaply made 800 Ws head will be useless if a bump or fall takes it out. But Elinchrom's rugged new 2.4-pound D-Lite 2 monolights (www.elinchrom.com) will probably survive such a tumble. The 200 Ws kits ($900, street, for two lights, stands, softboxes, and bags) offer very sturdy heads and wobble-free stands. Still convinced you need more power? Start with the 400 Ws D-Lite 4 ($1,100, estimated street).