There is a lot of emails, requesting for shows, researching, talking to publicists, and fashion PR firms, and also pitching. My team and I typically begin researching and requesting about a month prior—having an outlet to shoot for is super important for the elevation of the shows that you are accepted into. Once that's locked in, keeping a daily calendar is essential—especially during the women's shows. There are so many events going on at the same time, you need to prioritize which ones to cover first. The work that is completed beforehand is the most time consuming and rigorous.