This is the first time that I’ve been truly a multimedia artist. In the past I’ve always been a photographer and a writer, but one was always driving, and if the other one was present, it was really in a supporting role. In this case I designed the project to be primarily photography, and I carried that with me through the whole process. The choices I made were centered on the photography—if the photographs of a certain subject didn’t hold together, I would not tell that story. I found that when I thought of myself as a storyteller, I could approach each new venue or format and think, “What’s the best way to tell a story there?” Online, it made sense to tell stories using all these different mediums together, in a complementary way. With the posters that we have on BART, it was clear that the best way to tell a story there was to use one very strong photograph and a little bit of supporting text, in some cases just three words. With the work going forward, the show that we’re doing in the fall, and then with the billboard campaign that we’re planning to launch, again we’ll have those questions of “what’s the best way to tell a story in this place, in this format?” So it was really liberating for me. The sort of condensed answer is, on one hand I was leading as a photographer through the whole work, but at the same time I was really redefining myself as a storyteller.