When I set out to write Behind the Notes, I imagined that it would basically be a good thing if someone's photograph was spread widely through the site. I even thought that it wouldn't be difficult to find a few stories of people who had been "discovered" for commercial work through Tumblr. These days, that seems like a long-gone fantasy, and Ben Roberts' account of his viral fame suggests that it caused him more trouble than good. Roberts is a professional photographer, and his shot of a mural in Southern France, taken on assignment, has been picked up not just by Tumblr blogs, but by Facebook pages which generated another bushel (10,000+) of likes. It made it onto the Failblog (for whatever internet cred that adds, or doesn't) and completely monopolizes the Google Image search results for the query "cool art graffiti." Yet, despite all that, it didn't do anything for Roberts—perhaps because the lax standards of internet attribution meant that no one credited him. It's not a little bit ironic that Roberts, a professional shooter, and Sunanda Carmela, the 14-year-old whiz kid we featured last week, share the same complaint about Tumblr. To put it in Sunanda's words: "I wish people paid more attention to the photographer behind the shot so I could get a little recognition but such is life."