When Hengki Koentjoro discovered the fraud, he took to Facebook, and the case quickly spread across social media. To the company's credit, when Samsung discovered the fraud, it quickly pulled the offending image, and revoked the prize. It also contacted Koentjoro directly, and told him "Thank you for alerting us in regard to this issue. We take copyright infringement very seriously and it is very unfortunate that present case has taken place. We have disqualified the applicant of this picture and he is no longer the winner of the contest neither will he receive the prize. Further we have taken down the winner announcement posts from all our channels."