Just this morning here at Photokina 2012, Hasselblad announced a partnership with Sony, and the first product to come of it is the relatively insane Hasselblad Lunar Interchangeable-Lens Compact."At its heart," to quote a Hasselblad rep, "there is an NEX-7." It has the same 24.3-megapixel APS-C sensor, OLED electronic viewfinder, AF system and image processor. But, Hasselblad has done a fair bit of tinkering with the insides, which they claim make it more "precise" in its operation.