photoshop

As consumers, we’ve come to know that we generally shouldn’t believe our eyes when it comes to advertising. Those frozen dinners always look about a million times better on the package then coming out of your microwave, and no matter how much I flip my hair, it never looks like the women in the shampoo commercials. But we’ve come to accept this enticing altered reality, manufactured with stylists, lighting, and good photography skills.

Retouching images is a fact of life for photographers, especially those doing portrait work. It can be as little as tweaking color and cropping down, but soon it evolves into fixing blemishes, whitening teeth, then resculpting noses and completely changing the way a body looks. There's been an increasing backlash against heavily editing models, especially women in advertising, for presenting young women with unrealistic body types. Some countries in Europe have pushed forward with legislation to ban retouching all-together.

Benetton, purveyor of rather inoffensive, if not overpriced clothes, sure has a handle on how to get people to pay attention to their ads, and it has nothing to do with the stuff they sell.

Originally announced in October, Adobe has now released a set of six applications designed specifically for the tablet and they're available for customers running Android 3.1 or better, who have at least an 8.9-inch screen. While there are a handful of iPad Photoshop apps, this new announcement covers Adobe Photoshop Touch, Collage, Debut, Ideas, Kuler, and Proto.