Pentax offers a new DSLR that's a step above entry-level.
It may not come in quite as many swanky colors as the entry-level K-x (white, black, and red for now), but Pentax is hoping their new K-r DSLR will appeal to users trying to take another step up. At its heart is a 12.4 megapixel, APS-C CMOS sensor with dust removal and Shake Reduction (image stablization). They have jacked up the maximum ISO to 25600, which is a full stop more than the K-x could manage.