Leica has just announced the Leica M9-P as well as the Super-Elmar-M 21 mm f/3.4 ASPH lens
Leica's iconic red dot logo is arguably the most instantly recognisable branding in all of photography, but the venerable German camera powerhouse has decided to create a camera without it. The new Leica M9-P is a variant of the M9, tweaked to be the "essence of discretion." Leica has created this variant with photojournalists in mind, and crafted it to be as subtle and unobtrusive as possible, labelling it "ultra-discreet". To this end, they've removed the large red dot that we know and love, and instead have engraved the name on the roof of the camera.