A stand-out entry in the general-purpose, full-frame zoom category, this
pro-caliber lens is everything you'd expect from a Zeiss.
The 24-70mm f/2.8 full-frame zoom is becoming the general-purpose standard for news, wedding, portrait, landscape, and event pros. (Everyone, in other words, except sports and close-up photographers.) Canon, Nikon, and Sigma all offer superb examples. Sony's outstanding new entry ($1,750, street) isn't based on any earlier Sony, Zeiss, or Konica Minolta designs, but -- as the blue logo indicates -- was codeveloped with Zeiss, and it paves the way for Sony's soon-to-be-unveiled 24MP pro flagship DSLR.