A lens for those serious about DSLR video.
In 2007, German lensmaker Carl Zeiss branched out from the medium-format lenses it had concentrated on for decades and followed its customers to the digital SLR 35mm platform. Now, four years later, the line spans nine focal lengths from 18mm to 100mm, all primes with manual focus only. The 50mm f/1.4 may be the most interesting. The fastest and lightest of the new breed, it is available in the most mounts and costs the least by far—though still plenty of coin ($725, street).