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The Wit and Wisdom of Herbert Keppler

A collection of memorable quotes from Herbert Keppler, drawn from the archives of both Modern Photography and Popular Photography.


January 2008


The Wit and Wisdom of Herbert Keppler

On deciding whether to take any specific course of action:
"Could it hurt? No. Could it help? Maybe. Then do it!"
(Spoken on numerous occasions)

On the SLR:
"It seems impossible to turn out a camera free of all idiosyncrasies. Cameras are obviously like people—which is, I suppose, one reason why they make such a good combination."
(Modern Photography, January 1966)

On the Konica Autorex, the first auto-exposure SLR of its kind:
"The inevitable marriage of convenience plus accuracy inherent in automatic exposure systems and the versatility of the interchangeable-lens, focal-plane shutter, single-lens reflex has finally occurred."
(Modern Photography, March 1966)

On choosing a lens for an SLR:
"If you don't need a superfast lens (f/1.4, f/1.2) buy the slower (f/1.7, /1.8, 2), which will probably be cheaper, of as good or better quality, and far superior for getting good sharp close-ups."
(Modern Photography, January 1980)

On 'Analog Appreciators' vs. 'Digital Dandies':
"The next advance in finder information may bring peace at last to both warring factions. Japanese camera designers almost without exception predict the use of liquid-crystal display in future SLR viewfinders..."
(Modern Photography, February 1980)

On autofocus:
"What is needed is not a distance-measuring system, but one that analyzes and focuses upon the subject. The new Honeywell and Seiko modules for SLRs will do it."
(Modern Photography, February 1980)

On 16 'stupid, avoidable errors':
"There now, that's painless. If you can drill yourself to follow these easy, very logical steps in shooting, your chances of knuckleheaded mistakes will become much slimmer. And if I too can remember to follow 'em, so will mine."
(Modern Photography, May 1980)

On the privileges bestowed on photo magazine editors:
"Yes, some items I can get [cameras and lenses] on long-term memo. Some items I can buy at the price a manufacturer sells to his employees or best customers, but you'd be horrified at how much money I shell out, as you do."
(Modern Photography, June 1980)

Advice for camera makers:
"Why doesn't some enterprising camera company go and put together a group of advisers from leading magazines, from successful freelance photographers, from the scientific and industrial and commercial community? Meanwhile, my kingdom for an SLR I can operate when I'm wearing my winter mittens."
(Modern Photography, July 1983)

On zooms vs. primes:
"By the way, don't assume that a macro zoom provides sharpness at 'macro' equal to a good single-focal-length macro lens. It won't. It may be adequate and certainly convenient but if you want best macro sharpness, stick to a single-focal-length 'macro' lens."
(Modern Photography, September 1983)

On regular camera bags:
"What Domke bags will I carry? The Classique? Mercy, no! I like a camera bag that takes after me, sorta lumpy."
(Modern Photography, September 1983)


The Wit and Wisdom of Herbert Keppler Next: Wit and Wisdom 2
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