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Sony has added three new models to its Cyber-shot S series of affordable point-and-shoots. The 7.2-megapixel DSC-S730 and DSC-S750 replace last year's DSC-S650 and DSC-S700, and the 8.1-megapixel DSC-S780 represents a new entry at the high end of the line. It is identical to the S750 except for its higher resolution. All three cameras offer a retractable f/2.8-4.8, 35-105mm (35mm equivalent) 3x zoom lens. The S730 provides a 112,000-pixel, 2.4-inch LCD, while the S750 and S780 improve the view with 153,000-pixel, 2.5-inch screens.
The three new cameras offer basic automatic feature sets, with Auto and Program Auto modes, seven scene selections, and a High Sensitivity mode that goes up to ISO 1250. They also capture smooth VGA video with sound. The ISO 1250 boost is the main difference between the S730 and its predecessor. The two higher-end cameras differentiate themselves from the S730 by offering Sony's most basic face-detection technology and running on lithium ion batteries instead of AAs. Notable features that the three cameras share include adjustable flash levels, slow sync flash, and spot metering.
In February 2008, the S730 will be available for about $129. The S750 will be on shelves in March for about $149, and the S780 will ship in April for about $179.
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