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Samsung Introduces Ultracompact L77

The L77 offers a 7x optical zoom and strong video features in a stylish, pocket-size body.


February 19, 2007


Samsung Introduces Ultracompact L77
Samsung L77
Samsung has announced a new 7.1-megapixel point-and-shoot camera. The L77 features an f/3.5-5.3, 38mm-266mm (35mm equivalent) 7x zoom lens and an ultracompact metal body that is less than an inch thick. Its 2.5-inch LCD has a high 230,000-pixel resolution.

The L77 offers 12 automatic shooting modes, spot and center-weighted metering, long exposures up to 15 seconds, and a top light-sensitivity setting of ISO 1600. It also provides a timelapse photography mode and autoexposure bracketing.

The camera's video features are notably strong. It records smooth VGA-resolution video in the efficient MPEG-4 format, with selectable sound recording. The optical zoom and digital image stabilization can be used during video capture, and recording can be paused and resumed within a continuous segment. The L77 also captures separate audio files and can attach voice memos to still shots.

The L77 will be available in April 2007 for a retail price of $399.99.


Press release:

Samsung's New L77 Offers a Perfect Blend of Style and Substance

L77 is The World's Thinnest 7 Mega Pixel, 7x Optical Zoom Camera

February 16, 2007 (Secaucus, NJ) – Samsung today announced the launch of the super slim 7 mega pixel L77 digital still camera. In combining a sleek compact body less than one inch thick with an impressive 7x optical zoom lens, Samsung has once again set new standards in style and technology. The L77 offers an extremely compact and elegant design, combined with a host of advanced features and functionalities, making it the ideal camera for those looking for the latest in sleek design and premium digital compact camera performance.

With shutter speeds that reach up to an effective 1/1,250 sec and an ISO equivalent of 1600, users will be able to take advantage of the L77's high resolution in any situation, ranging from landscapes at dusk to fast action sports photography. The L77 has an elegant metal body and features a bright 2.5” TFT LCD for bright and clear viewing of images. It also comes equipped with Samsung's ASR (Advanced Shake Reduction) image stabilization system to minimize the effects of hand shake and ensure the best shots are captured even in dimly lit conditions.

The L77 can easily capture moving action and is able to record in MPEG-4 at VGA quality (30 fps). When activated, its Movie Stabilizer mode enables users to compensate for unwanted camera movement and subject blur. In addition, the L77's Continuous Movie mode allows its operator to pause, then resume filming of video clips without having to save the clips as individual files. For added convenience, editing film clips and photographs is possible through the L77's in-built editing capabilities, making it simple to trim, resize, or add effects right on the camera without having to wait until you're back at a home computer.

The Samsung L77 - the World's slimmest 7 Mega pixel/7x optical zoom lens camera - will be available in April 2007 at an MSRP of $399.99.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name.

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