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Fuji Photo Film Co. Ltd., Tokyo, Japan, has entered the health care field and says it will expand its life science business built on its distinctive technologies and products. Fujifilm will launch "F Square i", a series of three functional skin care cosmetics, and "F Cube i", a series of nine internal care products. These products will go on sale on September. 28 and will be marketed only in Japan.
Fujifilm has conducted a wide range of business activities within its corporate philosophy: "We will use leading-edge, proprietary technologies to help ensure the quality of life of people worldwide." In its life science business, in particular, Fujifilm says it has conducted research with the aim of creating a society where people can live with a feeling of completeness and satisfaction, both physically and spiritually.
Fujifilm reports it possesses a broad spectrum of core technologies accumulated over many years of research and development of photosensitive materials. These technologies have deep involvement in the life of human beings and can be effectively applied to the health care field, says the company.
Through these core technologies, Fujifilm plans to move beyond skincare cosmetics and internal care products to explore other areas of advanced medical care further expanding its life science business. Fujifilm says it aims to enhance the quality of life of people by expanding its business domain from "taking pictures of lives" to "curing lives" and "protecting lives."
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