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iStockphoto has launched localized versions of the site in French, German and Spanish and will offer search and keyword entry in 12 languages. These enhancements will create easier access for designers and business owners worldwide while giving talented global photographers, artists and videographers an opportunity to profit from their work.
iStockphoto already boasts a million-member community offering more than one million images and videos by more than 25,000 contributing artists from six continents. Now, clients from Los Angeles to Krakow can find and purchase cutting-edge royalty-free imagery (all starting at $1) and video (starting at $5) more easily, by searching in any of 12 languages. Contributing artists will be able to keyword images in their native languages, and iStock will then use the industry's most powerful and accurate hierarchical language database to generate 11 different translations.
"Small and medium businesses can make a Fortune 500 impression with the images and videos that are now available at prices that provide a better value to them," said David Haueter, principal research analyst with Gartner. "It will be interesting to watch what globalization of this community can do for marketers around the world."
The new language support is made possible through the use of parent company Getty Images' patented, industry-leading search and controlled vocabulary tools, which have been more than 10 years in the making. Unlike other stock photo sites that claim to "automatically" translate words, leading to many keyword errors, this database has been pre-translated with approximately 67,000 main concepts and up to 1 million synonyms in each of the 12 languages.
The 12 supported languages are: US English, UK English, French, German, Japanese, Spanish, Portuguese, Brazilian Portuguese, Russian, Italian, Polish and Greek.
iStockphoto's contributing artists will now reach an expanded audience as the site becomes more accessible to a global clientele. Those contributors whose native language is not English will have an easier task keywording their images and using the site. In addition, customers will be able to complete transactions in US, Canadian, and Australian dollars; Euros, Japanese Yen, and British pounds sterling. French-, German- and Spanish-speaking communities make up the largest iStockphoto user populations after English. Each localized site will feature specific content created by members in that region. For more information on how to become a contributor, royalty percentages or image pricing, please visit www.istockphoto.com.
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