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Sony and TRAY 6 Team Up to Bring in a Camera With Flash and Bling

Fashion meets technology during Fashion Week.


September 10, 2006


Sony and TRAY 6 Team Up to Bring in a Camera With Flash and Bling

According to a new survey from the Oxygen network, 77 percent of women would prefer a new plasma TV to a diamond solitaire necklace. In response to women's growing interest in technology, Sony and TRAY 6 have teamed up to make the choice even easier by combining the jewelry with the gadget. For a limited time, Sony is giving away a free TRAY 6 CameraCatch with the purchase of a Cyber-shot DSC-T30 or DSC-T9 digital camera.

What is a CameraCatch? Inspired by the sleek lines of the Sony Cyber-shot digital cameras, TRAY 6 merged fashion and function to create a stylish camera strap made of high quality gemstones, sterling silver, and steel wire. The CameraCatch has all the strength of a camera strap and all the beauty of your favorite jewelry.

 TRAY 6 designed two CameraCatch styles to complement the modern finish and form of these stylish cameras. You have the choice of a Heart-Shaped Marble CameraCatch or the Clear Crystal CameraCatch. Either one will be sure to turn heads with every snap of the camera. These two styles are available for free with the purchase of a Sony Cyber-shot DSC-T30 or DSC-T9 digital camera exclusively at Sony Style stores or at www.SonyStyle.com (click "Cameras & Camcorders" and then "Special Offers"), and for individual purchase exclusively at www.TRAY6.com.

For the past two years, women have been the biggest buyers of digital cameras. Sony and TRAY 6 are working hard to make the trend last with irresistibly stylish designs that turn cameras into hot fashion accessories.


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