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Direct Source Marketing, a joint venture between Rolleiflex and Horseman today announced one of the widest angle cameras on the market, Horseman SW-D Pro, which accepts digital camera backs to give professional and high-end consumer photographers wide-angle opportunities that weren’t available in the past for medium format digital photography.
Super wide-angle lenses were not commonly usable with digital camera backs in the past, because of physical limitations of the camera body. But now, with the Horseman's new design, photographers can use a 24mm lens unit with any digital back equipped with a Hasselblad V mount. The 24mm lens unit in combination with a 38 x 48mm image sensor provides the same angle of view as a 17mm lens with the 35mm format. This super wide-angle is said to be especially useful in interior architecture and landscape photography, but there are many other applications.
The Horseman SW-D Pro lens units come quipped with German Schneider and Rodenstock digital lenses. The shortest focal length, the Schneider Apo-Digitar XL24, is one of four available lens units that include Rodenstock Apo-Sironar digital lenses of 35, 45 and 55mm focal lengths. Horseman SW series (originally for film cameras) lenses can also be used.
The Horseman SW-D Pro is said to give the freedom of bellows-like movements and adjustments for work that benefits from rise, fall or image plane shift. Maximum rise and fall are 17mm in either direction or (with a 24mm lens unit), 10mm. Sideward shift of the image plane is possible by 15mm in either left or right direction. By combining shift with several exposures, images can be "stitched", resulting in maximum image sizes of up to 48 x 66mm or 36 x 78mm (depending on image sensor orientation).
Suggested retail for the camera is $2,799. Lens pricing is $3,899 for the 24mm lens with APO-Digitar 24/5.6; $2,499 for the 35mm lens with the APO-Sironar-Digital 35/4.5; $2,599.for the 45mm lens with the APO-Sironar-Digital 45/4.5; and $2,599 for the 55mm lens with the APO-Sironar-Digital 55/4.5.
The Horseman SW-D Pro is currently available from leading high-end retailers. For more information, go to www.dsmww.com.
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