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 OLYMPUS INTRODUCES THE COMPACT 18-180MM ZUIKO DIGITAL ULTRA ZOOM LENS
Compact Size and Powerful 10x Optical Zoom Offer Extensive Range and Versatility
Melville, New York, Sept 26, 2005 - Olympus is excited to announce its first consumer interchangeable SLR ultra zoom lens, the new Zuiko Digital 18-180mm (36-360mm equivalent in 35mm photography), as part of its extensive family of interchangeable Zuiko Digital Specific™ lenses for the Olympus E-System. The new 10x optical ultra zoom lens offers a long focal length of up to 180mm, providing a versatile focal range to both beginner and advanced photographers.
“The new 18-180mm lens provides digital SLR photography enthusiasts with a powerful zoom and the versatility to compose images from wide angle to extreme telephoto,” said John Knaur, senior marketing manager, Olympus Imaging America Inc. “Designed as a consumer lens, the Zuiko Digital 18-180 mm Zoom is an affordable and compact option for those photographers who may be looking for one lens that they can carry with them anywhere they go. And because it is a Zuiko Digital Specific Lens, it is designed specifically for capturing light on the image sensor, resulting in edge-to-edge sharpness of the highest quality.”
Versatile Focal Range – One Lens Does It All!
The benefit of an SLR system is the freedom to interchange lenses for precision and creativity. But if you were only able to take a single lens with you on a trip, the Zuiko 18-180mm lens would be an excellent choice. Combining a powerful ultra zoom with a compact, lightweight construction of just a little more than 3-inches and 15 ounces, and at an affordable consumer price, this is a profoundly versatile lens. The power of the 18-180mm optical zoom range enables photographers to zoom in for optimal framing of subjects in sports, travel or nature photography, where positioning for shots may be constrained, while still enabling wide-angle compositions for capturing landscapes or group shots.
100% Designed for Digital Lenses
Olympus has taken a purist approach in the design of the E-System by creating 100% digital lenses that comply with the Four Thirds System to be perfectly matched to the imager so light strikes the sensor directly, ensuring rich, accurate colors, sharp contrasts and bright images even at the edges. An additional benefit of the Zuiko Digital Specific™ lenses is the ability to conveniently upgrade the firmware to take advantage of the most current technology available for optimal communication between the lens and the camera body.
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