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Breaking News: Sony DSC-T5


July 31, 2005


FULL PRESS RELEASE
Capture The Action And Color In Style With Sony's New Cyber-Shot DSC-T5

PP0805_BN_SonyDSCT5SAN DIEGO, CA (July 31, 2005) Why not spice up the color and activity of fall with Sony's latest "always with you, always ready" compact camera that easily slips in your pocket or smallest bag. The new Cyber-shot® DSC-T5 digital camera is ultra slim, yet delivers great pictures.

Great Value and Performance in a Slim Package

Like other cameras in Sony's T Series, this new model combines Carl Zeiss Vario-Tessar® optics with 5.1 megapixel resolution, a 3x optical zoom lens, a 2.5" Clear Photo LCD screen, 32 MB of internal memory for storage and easy transfer to an optional Memory Stick® media card*, and increased battery life compared to previous T Series models, with up to 240 shots per charge.

The T5 has a vertical design: It features a lightweight, aluminum body available in four autumnal colors - red, champagne gold, silver and black - with a sliding matte silver lens cover.

"This is the perfect `next' camera for anyone who doesn't want to miss a moment, whether out on the town or at family gatherings," said James Neal, director of digital imaging products at Sony Electronics "It's the most affordable model in our T series and a great value given its enhanced performance."

Get The Shots You Want

It is easy to get the shots you want with the Cyber-shot T5. Slide the lens cover down and the camera is ready to capture images in less than a second. Thanks to its folding-optical-path design, the lens never needs to extend forward from the camera body. So you can enjoy the quality of Carl Zeiss optics and the power of a 3x optical zoom in a compact body.

The T5 also comes equipped with Sony's anti-reflective Clear Photo LCD screen, which significantly reduces unwanted glare in brightly-lit environments and delivers vivid color reproduction. The camera's large 2.5" screen is optimized for easy viewing and sharing of images with friends, even at wide angles - whenever, wherever.

Ten pre-set picture-taking modes also make it easier to get the perfect shot, without having to make any adjustments. Select "Magnifying Glass" for macro shooting up to 1 cm from your object or "High Speed Shutter" to catch fast-moving action like your mom's tennis match.

And don't worry about your battery keeping up with you; Sony's Real Imaging Processor power management system lets you shoot full resolution images in seconds. At 240 shots per charge, the Cyber-shot T5's InfoLithium® T series battery won't let you down.


Breaking News: Sony DSC-T5
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