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FULL PRESS RELEASE
New KODAK EASYSHARE P-Series Digital Cameras Unveiled; High Performance Models Bring KODAK Technologies, Simplicity to Serious Photographers
Flagship EASYSHARE P880 Model Features 24 mm Wide-Angle Zoom Lens, Full Range of Advanced Controls; US$599 Camera a New Alternative to Pricier, Bulkier dSLRs
ROCHESTER, NY (August 2, 2005) Building on the global success of its EASYSHARE digital photography system, Eastman Kodak Company today announced the KODAK EASYSHARE P-Series camera line. This new class of advanced digital cameras extends Kodak's signature simplicity-of-operation to avid photographers, giving them better tools to capture the exact images they want.
“While serious photographers demand advanced photographic controls, they're also craving easier-to-use cameras and systems — an area in which Kodak excels,” said Greg Westbrook, general manager of digital capture products at Kodak. “The P-Series breaks new ground by deftly combining high performance and simplicity. Its flagship, the EASYSHARE P880 camera, introduces a new, highly compelling alternative to pricier, bulkier dSLRs.”
The KODAK EASYSHARE P880 (8.0 MP, with a 24 – 140 mm (35mm equiv.,) f/2.8-4.1, wide-angle lens, US$599 MSRP; available beginning this September) and P850 (5.1 MP, 36 – 432 mm (35mm equiv.), f/2.8-3.7, image stabilized lens, US$499 MSRP; available beginning this month) digital cameras are engineered for exacting performance, whether the photographer is shooting dramatic outdoor vistas, fast-moving sporting events, or everyday family events.
Kodak has incorporated advanced yet easy-to-use features, as well as legendary KODAK Color Science image processing, for stunning, highly accurate color — shot after shot. In addition, Kodak is introducing a host of accessories including the new external KODAK P20 Zoom Flash (US$149.95 MSRP), which intelligently and automatically interacts with the P880 and P850 cameras for additional flash range.
Go Wide with the KODAK EASYSHARE P880 zoom digital camera
 The innovative KODAK EASYSHARE P880 zoom digital camera brings in-demand KODAK technologies and features to serious photographers, setting a new price-to-performance benchmark. It provides more expansive picture-taking capability with a 24-140mm (35mm equiv) wide-angle, f/2.8 – f/4.1, professional-quality SCHNEIDER-KREUZNACH VARIOGON zoom lens. The 24mm wide angle setting is ideal for landscape photography, allowing a person to get closer to subjects, while contributing to greater sense of place by “pulling in” foreground objects with greater depth of field. It's also ideal for interior photography, where barriers such as walls typically make it difficult to get all desired subjects into a shot. Creative photographers can also shoot with this wide perspective for unique portraiture, or to capture a greater scenic expanse for later cropping.
With the same integrated lens, users can also optically zoom up to 140 mm (5.8X) using the manual zoom ring for precise framing. Achieve accurate focusing, even in low light conditions, with the selectable 25-point, advanced, hybrid Auto Focus system or via the manual focus ring. Experience enhanced, flexible lighting control via the hot shoe flash connector, plus the PC sync port for off-camera flash options.
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