|
Adobe announced today that it has purchased the technology assets of Pixmantec ApS, makers of workflow software for digital camera raw files. The move is intended to enhance the development of Adobe's Lightroom, a workflow solution for professional photographers currently available in beta form for Macintosh.
Terms of the deal were not disclosed.
Copenhagen, Denmark-based Pixmantec created the RawShooter line of digital photography software products. Adobe plans to integrate Pixmantec raw processing technologies into Lightroom and wherever customers will be working with raw files.
In its 2006 Editor's Choice Awards, American Photo called Pixmantec's RawShooter Premium "a powerful alternative to the often slow, clunky RAW conversion software that comes with digital SLRs."
"With high quality digital cameras now within reach of every photographer, customers are gravitating to raw file formats that allow them to get more control over final results," John Loiacono, senior vice president of Creative Solutions at Adobe, said in a statement. "By combining Pixmantec's raw processing technology and expertise with our own, we're continuing to deliver on the promise that even your existing raw files can be processed with increasing quality as our software technology evolves."
As a result of the deal, the Pixmantec RawShooter Premium product will be discontinued, though the free RawShooter Essentials product will continue to be available until the Lightroom public beta program is completed. Existing Pixmantec customers will continue to be supported by Adobe and will be provided with an upgrade path to the Adobe digital imaging product family.
More information on Adobe's Lightroom Beta project can be found at http://labs.adobe.com/technologies/lightroom/.
|
