A truly classic camera has come to the end of its production run
There are few cameras in the world as recognizable as Hasselblad's V-series. NASA even used one (the 500ELs) to take photographs on the moon. Their cube-shaped bodies have been around for more than half of a century and have been popular with pros to hipsters and everyone in between. Now, the final unit has rolled off the assembly line and the V-series is no more.
It has been clear for some time that the V-series wasn't the priority in the Hasselblad line-up. The 503CW was the final hold-over and, according to the press release, demand for it has dropped rather sharply in the past five years. Sad, but not-at-all surprising. The 503CW spent 17 years as part of the Hasselblad line-up, representing the V-line, which was in-action for more than 50 years.
Hasselblad has said they will continue to offer the camera until stock runs out, but then the first-hand market will be done. Luckily, if you still want one, the second-hand market is very robust. It will be interesting to see if prices of older models go up now that there are a finite number of these square-format cameras in the world.
Read the official press release here