Instagram has come a long way from its origins, with videos, live stories, comment likes, and all sorts of other enhancements, but now the one-photo-per-post rule has finally been lifted. Starting with version 10.9, users can include up to 10 pictures or videos in each post, as Albums.
Instagram has been foreshadowing this official change for a while, but today is the official wide release. When you select a photo to post, you’ll now see a button that allows you to select multiple photos. Once you’ve chosen the media to include, it will give you the chance to apply the same filter across all the pictures and videos.
Surprise! Swipe left on the post above to see more. Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On a profile grid, you’ll notice the first photo or video of a post has a little icon, which means there’s more to see. And in feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post. This update is available as part of Instagram version 10.9 for iOS in the Apple App Store and for Android on Google Play. To learn more, check out help.instagram.com.
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The multiple image posts are displayed as a slide show, so viewers will be able to swipe through.
My gut reaction to this change is slightly negative because it seems like it might encourage users to spend even less time with an image since now there are two directions of scrolling, along with Stories, all competing for user attention. However, since the timeline is no longer chronological, this could be a good way to show an entire photo story without the algorithm spreading the individual photos all around.
What do you think of the new feature? Will you be using multiple image posts or stick to the singles?
Check out the Instagram blog post for more info.