11. Customize images with JPEG profiles.
The Picture Style menu found on the Canon 5D Mark II allows users to customize the look of their JPG images in-camera.
Every camera maker has a different term for them, such as Picture Styles (Canon) or Picture Controls (Nikon), with setting names such as Neutral or Vivid. But we call them JPEG profiles: the specific settings (saturation, sharpness, contrast, etc.) that the camera applies to a JPEG. You can tweak each parameter individually and save them as custom profiles. A few cameras even let you save a profile to a memory card, then transfer it to another camera.
Tip: Shoot only in RAW? The manufacturer’s conversion software bundled with the camera will usually allow you to apply a profile during processing on the computer.
12. Dig out shadow detail with dynamic-range extenders.
Again, camera makers have different names for them (Nikon: D-Lighting; Sony: D-Range optimizer) but the idea is the same: gain up the shadows without boosting the highlights. (This is separate from the HDR function found on some cameras.) As with many other picture adjustments, these shadow-highlight optimizers can also be applied later with the manufacturer’s RAW software.
Tip: Don't overdo it. We’ve found that some dynamic-range boosters,if applied excessively, can also increase noise in the shadows.