DEL SOL PHOTOGRAPHY
Atlanta, Georgia and Riviera Maya, Mexico
Matt Adcock of Atlanta was already an established professional photographer when he met Sol Tomargo on the beach in Riviera Maya, Mexico, where Tomoargo was shooting a wedding. "The rest," says Adcock, "is a wedding photographer's dream."
The pair founded Del Sol Photography, an online connection to their two operations in their respective cities. With a warm but experimental style, they specialize in destination weddings, including many in Riviera Maya. "About 97 percent of our clients are coming to us via the web," Adcock says, "and they're planning from thousands of miles away. We size up their event based on questions we ask, and make sure we're on the same page in terms of expectations."
Adcock says Del Sol ends up forming tight relationships with clients. "We are totally surrounded by people on vacation having the party of their life," he says. "The best part is being in the heat of the moment as a storyteller and knowing you tripped the shutter on many frames that your client cannot live without. We find ourselves in the middle of raw emotion and positive energy on a weekly basis."
The key to success, he says, is networking. "We think every event is about the contacts established before, during, and after shooting a wedding. Nursing the relationship of these contacts will grow your business in a big way. Strong vendor relationships build careers too."
Adcock especially likes working with clients who try new things. "We seek out brides who really want to have fun with a photo session, setting hardly any boundaries for us. Now that's living!" He notes that "digital technology broadened creative horizons-for instance, more experimentation with off-camera flash-lighting concepts. Ultimately, we have lived vicariously through our clients trusting the vision of our brand."