Toss out everything you've always known about family portraits. Instead of stiff, staged, and stuffy, think blown-out, high-key, and edgy.
This is the signature style of Venture Ltd., a growing British portrait franchise poised to enter the U.S., where it will compete with such outfits as Clix, Glamour Shots, and Olan Mills. Venture's slogan: "New Generation Portraits." It takes its inspiration from music videos, not Victorian family albums. You may balk at the unorthodox approach, but there's no denying its freshness.