VERDICT
So, as with any review, you're probably still left wondering exactly which one you should buy. The answer is, well, complicated. But I mean that in a totally good way. It's safe to say that each camera is good, but the winner really depends on the kind of shooting you plan on doing.
Sony Cyber-shot TX10
Who should buy it:
People who don't necessarily want a rugged camera, but also don't want to have to replace their camera if it is dropped at the bar or if a kid gets a hold of it. If photographic firepower is paramount, then this is also probably your best bet.
Who shouldn't buy it:
Serious adventure types should probably skip this one. The other options in the test are tougher and its slippery body make it a little tricky to hold onto in tough conditions.
Pentax OPTIO WG-1 GPS
Who should buy it:
If your life tends to resemble a Mountain Dew commercial, this is probably the best in the bunch for you. The burly clip makes it hard to lose, the great shape and tacky coating make it easy to hold onto, and the relatively light weight make it right at home in your pack.
Who shouldn't buy it:
If you're not going to be doing a lot of adventuring, the ruggedness factor might actually be overkill for you, meaning that you can get better image quality for the same price if you're willing to keep it out of the elements. The lack of a video button could also be a serious drawback if you like to capture motion pictures.
Olympus Tough TG-810
Who should buy it:
Those who want a good mix of standard camera features and form factor with incredible toughness. If you don't mind the size and weight, it's a great all-around camera that won't draw attention like the flashy Pentax.
Who shouldn't buy it:
Weight weenies. It's likely going to be too chunky to fit in your pocket, so if you're not willing to wear a bag, holster or fanny pack of some kind, it might get left at home.
Fujifilm XP30
Who should buy it:
Those who want to buy the Sony, but can't afford it would do well with the XP30. Also, if you're going to do some serious action sports that would kill even the toughest camera, the cheap price might appeal to you. But its cheapness isn't the only reason to buy it. The image quality may not be quite as robust as the others from a subjective standpoint, but the feature set is certainly competitive. And it's shape and color options make it a fantastic kid camera.
Who shouldn't buy it:
If you're looking for pure performance, the other cameras will likely win out. They're all a little faster, sturdier and have more photographic firepower.
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In the end, I was extremely happy to see that all the cameras survived our crucible. Not only does it reinforce just how tough rugged compact have gotten, but it means I won't have to do any awkward explaining about broken cameras to angry PR people.