It has been a while since Nikon had a real rugged, waterproof option as part of the Coolpix stable, but the AW100 seems to have caught them up pretty quickly.Since the ruggedization is the real draw here, we'll start with that. The AW100 is waterproof to a very-respectable 33-feet and can survive a drop of up to five-feet and keep on shooting. It's cold-proof down to a standard rugged temperature of 14-degrees F and all of the connectors and battery compartment are locked down to prevent catastrophe while you're trying to capture a true X-Games moment.