Every once in a while, I'll get SEO reports from corporate letting us know how PopPhoto.com is doing in search. There's one term on the list that always gets a lot of volume, but we're not ranked at all: "camera rumors." The truth of it is that camera rumors are a great way to generate page views. But we don't do them and for as long as I can help it, we won't. There are a couple reasons why and I'm happy to share them, even if it does make a few people upset.