Does a digital camera without color images make sense here in the 21st century? I asked some Leica executives and shot a few pictures with it along the way
Just after announcing the M Monochrom black-and-white-only rangefinder in Berlin this weekend, Leica CEO Dr. Alfred Schopf looked at me with a subtle, confident smile: "If we had done the proper market research," he said, "we probably never would've made this camera." And when you consider the Monochrom M, his words aren't hard to believe. Reactions to the unique new camera, which is incapable of capturing color images, swings wildly (and predictably) on the web from unadulterated lust to pure vitriol. But the fact of the matter is that very close to zero of those internet commenters have actually spent any time shooting with what is an undeniably interesting camera. I have, and I'm a little bit in love.