New York Times

New York City’s health department has become know in recent years for a series of attention-grabbing ads, aimed to scare New Yorkers into making healthier lifestyle choices. Past messages about the dangers of smoking, drinking and consuming too much junk food, have featured images such as a woman who lost her fingers from smoking related disease, and a bloodied man drank too much.  The latest ad cautions against consuming too much sugar and features large cups of soda set against the backdrop of a man with an amputated leg with the text:  “Portions have grown.