Getty Images

Getty Images has overhauled the way they use their watermarks — and rather than just emblazon a huge logo across the image in question, they've actually started adding useful data. The new watermark was designed in conjunction with R/GA London, and adds to each image a grey patch with a short URL link to the image, and direct photographer attribution.

There was a time in the not so distant past when the only witnesses to a crime were those that were at the scene, and police had to rely solely on the memories and resulting descriptions of the criminals. Now, if someone is in a public place, especially during a large event, it seems increasingly likely that not only will their actions be caught on camera, but posted and distributed online. Forget seven degrees of separation, finding someone who knows any given person seems almost to be an inevitability--the time limit on anonymity in today’s world seems to be about 24 hours.