4k

There's a video going around the web today that's basically a commercial for Canon's new 1D C cinema camera. It makes the case that, with 4K capture in the camera, shooters can essentially roll video and just pull the moment they want from the footage rather than taking still photos. The video itself is staffed with some big name cinematographers like Philip Bloom, as well as some high end photographers and it's causing a bit of an uproar.