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Jan. 5, 2006
You know, sometimes the PR releases I receive for photo-related (or not so-related) products are so bad I just have to share them with the world. And as the Super-Giant CES show approached, I got more of my share than usual. They range from requests like "Can you meet with our CEO to discuss our new electronic shoelaces?" to this unusual product pitch from iolo technologies, LLC:
"They're priceless. You know the ones I mean. The picture of Grandma laughing so hard eggnog is running out her nose, the photo of dad proudly showing off hideous tie number 32, and far-and-away at the top of the list, the family portrait, fortunately taken before Uncle Albert had one too many snorts.
This holiday remember an ounce of prevention is worth a pound of cure. Protect your holiday memories and download the free 30-day trial version of Search and Recover 3 from iolo at http://iolo.com/sr/3/ before you take your first picture. That way, you'll always be able to find that precious family memory anytime, and every time, you look for it."
What? Those are descriptions of priceless photos? Where I come from a picture of Grandma with eggnog running out her nose is precisely the photo I want lost for good. She's departed now, and I'm sure she would rather be remembered for the times that she made the baby laugh, or for the tears of joy in her eyes at her 90th surprise birthday party. And even coming from a family of 11 kids, I'm stupefied as to how someone else's dad got 32 bad ties in one holiday (mine never got more than 5!) or why that photo would be priceless.
But the release did raise my curiosity level as intended, only I want to know: What was Uncle Albert snorting before the family portrait, and did Grandma join in prior to the eggnog incident?
Finally, why should I download iolo technologies Search and Recover software before I take my first picture? Since the product description later claims that it "resurrects deleted files, photos, music, email and more from virtually all digital devices," shouldn't I get it after I have storage failure of some type?
Ok, this is just a sample of a bad press release, and certainly not the worst offender I've had lately. As usual, the Internet makes it far too easy to spam this kind of release to anyone on a press list, and now The McNamara Report makes it easier for me to add my commentary.
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